Red Rooster Chicken & Deli Mart

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Thumbnail image for Red Rooster Chicken & Deli Mart

While returning east from India Garden today, I bumped into a place that claims to serve Cleveland's Finest "Hot" Corned Beef.

It was at the Red Rooster Chicken & Deli Mart, at 12901 Detroit Avenue (Detroit and Cohasset in Lakewood).

One sees these signs from time to time and I wonder if the printer is asking us to suspend our disbelief or maybe wants us to pretend that it's "hot". I think there are other ways to emphasis a sandwich's temperature.

Given that I was already quite full from India Garden and given my suspicion of any place with these signs, I decided to motor my way past and continue east.

Thumbnail image for Red Rooster Chicken & Deli Mart (BCB sign)

The question does remain unanswered though. Who prints these signs and what do they hope to gain by advertising Cleveland's Finest "Hot" Corned Beef?

Next time I see one I'll have to check out the fine print at the bottom. Looks like there's an address printed there.

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