My favorite Corned Beef logo sign in this city is easily the neon one on the corner of East 36th and Euclid gracing what was once Hatton’s Deli.

Stimulated by this sign, I contacted Julie Cajigas of Inspired Copy & Communications who put me in touch with Alex Cantrell. I think we only went through one or two iterations before I got exactly what I wanted.

I mean, just look at that sandwich! Do you see how the bread fairly follows the contours of that mound of Corned Beef? And all that dripping savory goodness?

And of course the lettering reminds me of the neon sign.

So everything comes together in this logo just the way that I wanted it! Thanks, Alex!